Privacy Policy

Overview

Fabrik Labs ("we," "us," or "our") operates the website at www.fabriklabs.co. This policy explains what information we collect when you visit our site and how we use it.

What We Collect

When you visit our site, we collect usage data through analytics tools — pages visited, referring source, general location, browser and device information. If you submit a contact form or download a resource, we also collect the information you provide (such as your name, email, and company).

Analytics data is largely aggregated. Information you submit through a form is tied to you so we can respond or follow up.

Cookies

Google Analytics uses cookies to distinguish unique visitors and track sessions. These are small text files stored in your browser. You can disable cookies through your browser settings at any time, though this may affect how some websites function.

How We Use This Data

We use analytics and form data to understand how people find and use our site, respond to inquiries, and measure which marketing efforts are working. Some data is shared with advertising partners as described in the California privacy rights section below.

Third-Party Services

Our site uses the following third-party services:

• Google Analytics — for website usage tracking. Google's privacy policy is available at policies.google.com/privacy.
• Google Tag Manager — for managing our analytics and advertising tags. This service does not collect personal data on its own.
• LinkedIn — for advertising measurement and targeting. LinkedIn's privacy policy is available at linkedin.com/legal/privacy-policy.
• WhatConverts — for call and form attribution reporting on our behalf. WhatConverts' privacy policy is available at whatconverts.com/privacy-policy.
• Netlify — for website hosting. Netlify's privacy policy is available at netlify.com/privacy.

Your Rights

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also clear or block cookies through your browser settings.

Your California Privacy Rights (CCPA/CPRA)

If you're a California resident, state law gives you specific rights over the personal information we collect about you. This section explains what we collect, how some of it is shared, and how to opt out.

What we collect. When you visit our site or fill out a form, we collect a few categories of information:

• Site usage and analytics data — things like which pages you visit, how you got to our site, and general device and browser information, collected through analytics tools.
• Contact and lead information — your name, email, company, and anything else you submit through a form (for example, a contact request or a resource download).
• Call and form interaction data — details about how you found us and which page or campaign led to a call or form submission, used so we know which marketing efforts are working.

Sharing for advertising purposes. We use LinkedIn's and Google's advertising tools to measure and improve our ad campaigns and to show relevant ads to people who've visited our site. Doing this involves giving LinkedIn and Google access to some information about your visit. Under California law, this kind of arrangement can count as a "sale" or "sharing" of personal information, even though no money changes hands — so we're disclosing it as one. We do not sell your information for cash, and we don't provide it to LinkedIn or Google for any purpose beyond advertising measurement and targeting.

Service providers are different. We also use a call- and form-tracking tool (WhatConverts) to understand which marketing efforts lead to a call or form submission. This vendor only processes that data on our behalf, for our own reporting — it doesn't use the information for its own purposes or pass it along to anyone else. Because of that, this is not a sale or sharing of your information under California law; it's an operational vendor helping us run our own attribution reporting.

Your right to opt out. You have the right to opt out of the sale or sharing of your personal information at any time. To do so, click "Your Privacy Choices" in the footer of any page on our site, which takes you to /privacy-choices/. There, you can turn off the sale and sharing of your information with a single toggle.

Automatic opt-out via Global Privacy Control. Some web browsers and browser extensions let you send a signal called Global Privacy Control, or GPC, that tells every website you visit that you want to opt out of the sale or sharing of your information — automatically, without visiting each site's opt-out page individually. If your browser sends this signal, we detect it and turn off the sale and sharing of your information for you, with nothing further required on your part. If you're not sure whether your browser sends a GPC signal, you can check your browser's privacy settings, or simply use the "Your Privacy Choices" link instead — either method works.

Opting out doesn't cost you anything. Choosing to opt out will not limit your access to our site, change the content or features available to you, or result in any different treatment. We don't charge different prices or provide a different level of service based on whether you've opted out.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

Contact

If you have questions about this privacy policy, you can reach us at info@fabriklabs.co.